移动智媒时代传媒人才教育中的设计思维探究

Design Thinking in Media Talent Education in Mobile Intelligent Media Era

当下,便捷的媒介技术给予了人们"自主内容生产"的自由与极富创造力的可能性,传统媒介时期用户的信息被动接收局面早已发生巨大改变。在数字技术、互联网技术和移动通讯技术加速融合时代,用户体验成为各类新闻报道和传媒产品极为重视的因素。在传媒业的信息编辑与发布活动中,越来越重视互动内容,如以文本、图像、图形、动画、影视等多种手段设计互动环节、开展互动活动,以及对网民分享的内容进行进一步编辑加工,以漫画、动画和交互页面等较强的可视化形式提升对用户的吸引力。面对新的移动智媒环境,传媒艺术人才培养的重点也发生转移,需要对移动智媒时代传媒艺术人才培养教育中的设计思维进行探究性思考。

At present, the convenient media technology gives people the freedom and the possibility of full creativity of "independent content production". In the traditional media period, the situation of users’ passive information reception has already changed greatly. In the era of accelerating the integration of digital technology, Internet technology and mobile communication technology, user experience has become a factor that all kinds of news reports and media products attach great importance to. In the information editing and publishing activities of the media industry, more and more attention has been paid to interactive content, such as designing interactive links by means of text, images, graphics, animation, film and television, carrying out interactive activities, further editing and processing the content shared by Internet users, and enhancing the attractiveness of users with strong visual forms such as comics, animated pictures and interactive pages. In the face of the new mobile intelligent media environment, the focus of media art talent training has also changed. This paper will explore the design thinking of the cultivation and education of media art talents in the era of mobile intelligent media.