京津冀长城文化遗产形象感知研究--基于用户生成内容的分析

Image Perception of Beijing-Tianjin-Hebei Great Wall Cultural Heritage Based on Analysis of User Generated Content

研究长城文化遗产的形象感知对于提升长城保护管理水平、推进文旅融合发展和增强文化自信具有重要作用.通过搜集和整理旅游网站中关于京津冀地区长城文化遗产的在线评论数据,基于旅游形象感知理论,利用Python程序对用户生成内容的文本数据进行挖掘,采取总分的形式分别探讨长城文化遗产的整体形象、语义网络结构和情绪感知,并提出相应的建议.

Study of image perception of the Great Wall cultural heritage plays an important role in improving the protection and management of the Great Wall,promoting the integrated development of the Great Wall cultural tourism and enhancing cultural self-confidence.Through the collection and sorting of online comment data on the cultural heritage of the Great Wall in the Beijing-Tianjin-Hebei region from tourism websites,based on the theory of tourism image perception,the Python program is used to mine the text data of user-generated content.The total score is used to explore the overall image,semantic network structure and emotional perception of the Great Wall cultural heritage,and put forward corresponding suggestions.