乡村振兴下体育与文化、旅游融合发展的新路径--基于体育进入乡村文化礼堂的实践探索

A New Path of Integrated Development of Sports,Culture and Tourism Under Rural Revitalization:Based on Practice of Sports Entering Rural Cultural Auditorium

采用扎根理论研究方法分析了体育进入乡村文化礼堂的实践案例,探索依托乡村文化礼堂实现体育与文化、旅游融合发展的路径.在乡村振兴下,依托乡村文化礼堂实现体育与文化、旅游融合发展有利于提高村民健康水平、丰富公共文化服务、促进乡村精神文明、增进村民情感联系,以及助力乡村旅游产业的发展.体育进入乡村文化礼堂应完善体育运动的基础和条件、构建乡村体育的活动体系、培育乡村的体育健康文化、开发乡村体育休闲旅游.要保证体育与文化、旅游融合发展,需要做好整体统筹与发展规划、加强对工作的科学管理、积极争取广大村民的支持、打造多元化的资金来源.

The practical case about sports entering rural cultural auditorium is analyzed by using grounded theory research method to explore integration development path of sports,culture and tourism.The results show that:It is conducive to improving health level of villagers,enriching public cultural services,promoting rural spiritual civilization,enhancing emotional ties of villagers and helping development of rural tourism industry.It should improve foundation and conditions of sports,build a rural sports activity system,cultivate rural sports health culture and develop rural sports leisure tourism for sports to enter rural cultural auditorium.To ensure the integrated development of sports,culture and tourism,it is necessary to do a good job in overall planning and development planning,strengthen scientific management of sports work,strive for support of the majority of villagers and create a diversified sources of funds.