后新冠肺炎疫情时代旅游景区发展趋势及对策研究——以陕西省问卷调查和数据分析为例

Trend and Countermeasures of Tourism Scenic Spots in Post Novel Coronavirus Pneumonia Era--Taking the Questionnaire Survey and Data Analysis of Shaanxi Province as an Example

新型冠状病毒肺炎疫情给旅游景区带来了巨大影响。本文在分析疫情防控将成为未来发展常态的基础上,提出后疫情时代具有全球性、持续性的特征;以陕西省为例,采用问卷调查的方式,得出旅游景区旅游人次、旅游收入普遍为疫情之前的三成到四成左右。针对"内循环"为主体的发展现状,为进一步促进旅游景区发展,政府层面应做好引导与扶持;旅游景区应深度研发微度假产品、用好用活互联网营销。

The epidemic of Novel Coronavirus pneumonia has a great impact on tourist scenic spots.Based on the analysis that the epidemic prevention and control will become the normal development in the future,this paper proposes that the post epidemic era has global and sustainable characteristics.Taking Shaanxi Province as an example,using the method of questionnaire survey,it is concluded that the number of tourists and tourism income in scenic spots are generally about 30%to 40%of that before the epidemic.In view of the devel-opment status of"internal circulation"as the main economic body,in order to further promote the development of tourist attractions,the government should do a good job in guiding and supporting;Scenic spots should deeply develop micro holiday products and make good use of Internet marketing.