融合与破圈:小众艺术的跨媒介生产与传播——基于《戏剧新生活》的多维解析

Integration and Circle Breaking: Cross-media Production and Communication of Niche Art——Based on In-depth Analysis of Theatre for Living

不同艺术形态通过符码重组生成新的艺术文本,这表明艺术的跨媒介融合遵循"内容同构优先于媒介间性"的原则。在情感叙事和悬念设置上,《戏剧新生活》实现"真人秀"与"戏剧"的互文嵌套,并通过议题设置制造公共舆论,重塑了戏剧的认知方式和价值结构,使戏剧"破圈"并链接新的用户群体。就节目和戏剧的未来发展而言,完整呈现戏剧的概念与体系,遵从戏剧的艺术规定性,注重主题与价值观的表达,值得进一步关注与思考。

Through code reintegration, different art forms generate new art texts, indicating the priority of content isomorphism over inter-mediality in the cross-media integration of art.Regarding emotional narration and suspense setting in Theatre for Living, there is intertextuality between reality TV show and drama, and shaping public opinion through agenda setting, adapting the cognitive mode and value structure of drama to achieve circle-breaking effect and to reach to new groups of users. In terms of the future development of TV Program and Drama, questions regarding how to embody dramatic concept and system, and to follow the artistic standard of drama, so as to better convey the theme and values deserve more attention.