“一带一路”背景下景德镇陶瓷文创产品开发与设计策略研究

Research on the Development and Design Strategy of Jingdezhen Ware Literary and Creative Products Under the Background of "Belt and Road"

"一带一路"战略的提出,主要目的是为了促进丝绸之路沿线周边国家的共同发展。陶瓷作为中国传统文化的典型代表,在"一带一路"战略背景下发挥着重要的文化交流与传承作用。景德镇作为我国陶瓷文化的代表地,在促进陶瓷文化创意产业开发的过程中扮演着关键角色,肩负着重大责任。本文对此做了深入研究,首先对"一带一路"战略做了简要介绍,然后介绍了景德镇陶瓷文创产品设计现状,分析了景德镇陶瓷文化创意产业发展布局与存在的问题,最后结合实际情况探讨了"一带一路"背景下景德镇陶瓷文创产品开发与设计的有效策略。

The main purpose of the "Belt and Road" strategy is to promote the common development of the countries along the Silk Road.Ceramics,as a typical representative of Chinese traditional culture,plays an important role in cultural exchange and inheritance under the background of "Belt and Road" strategy.Jingdezhen,as a representative of China’s ceramic culture,plays a key role in promoting the development of ceramic cultural and creative industries.This paper makes an in-depth study on this,first,a brief introduction to the "Belt and Road" strategy,then introduces the current research situation of the Jingdezhen Ware Cultural and creative products,and analyzes the development layout and existing problems of the Jingdezhen Ware Cultural and creative industries,finally,the paper discusses the effective strategies for the development and design of Jingdezhen Ware Literary and Creative Products under the background of "Belt and Road".