全域旅游视域下连云港非遗旅游产业开发研究

On the Development of Lianyungang Intangible Cultural Heritage Tourism Industry from the Perspective of All-for-one Tourism

连云港重视旅游产业发展,拥有丰富的非遗资源。连云港开展基于非遗资源的全域旅游开发,具有优越的现实条件和重要的经济价值。但是,连云港面临非遗项目与旅游产业融合度不高、非遗项目的生存环境不佳、非遗项目传承后继乏人等困境。连云港市可以采取以下措施推动非遗旅游产业走向高质发展:深入挖掘非遗内涵,推进非遗与旅游的深度融合;不断强化制度扶持力度,推动文旅开发项目创新;加大资源整合力度,形成联动协同发展;打造非遗旅游品牌,共建旅游产业圈。

Lianyungang attaches great importance to the development of tourism industry and has rich intangible cultural heritage resources. Lianyungang has superior realistic conditions and important economic value to carry out the regional tourism development based on intangible cultural heritage resources,but it is faced with the difficulties of low integration of intangible cultural heritage projects with tourism industry,poor living environment for intangible cultural heritage projects,and lack of successors for intangible cultural heritage projects. Lianyungang can take the following measures to promote the high-quality development of intangible cultural heritage tourism industry:deeply exploring the connotation of intangible cultural heritage and promoting the deep integration with tourism;Constantly strengthening the institutional support to promote development project innovation;Increasing the strength of resource integration to form linkage and coordinated development;Building "intangible cultural Heritage"tourism brand,jointly building tourism industry circle.