论新疆棉的市场突围策略

On the Breakout Strategies for Xinjiang Cotton Markets under the Background of Western Smear Farce

西方某些组织、企业抹黑新疆棉的真实意图是唆使部分国外企业拒用新疆棉并与中国相关企业断绝贸易往来,进而破坏中国棉产业、棉纺业,阻碍中国经济发展。这样的抹黑闹剧不仅给国内棉纺企业带来了扩大国内市场和拥有优质原材料的机遇,也促使国人重新审视新疆棉的产业优势和存在的不足。为了突破困境,加快新疆棉产业发展,地方政府、相关部门和产业企业可以采取以下应对措施:推动产业集群化,盘活产业链;优化棉种品质,提高从业人员技术素养;充分利用数字化平台,推动产业升级;加强市场建设,争取国际话语权。

The real intention of western enterprises to smear Xinjiang cotton is to instigate some foreign enterprises to refuse to use Xinjiang cotton and cut off trade with relevant Chinese enterprises,so as to destroy China’s cotton industry,cotton textile industry and hinder China’s economic development.The smear farce not only brings opportunities for Chinese cotton textile enterprises to expand the domestic market and have the high quality raw materials,but also urges the Chinese to re-examine the industrial advantages and shortcomings of Xinjiang cotton.In order to break through the difficulties and speed up the development of Xinjiang cotton industry,the local government,relevant departments and industrial enterprises can take the following countermeasures:promoting the industrial clusters,revitalizing the industrial chain,optimizing the quality of cotton varieties and improving the technical literacy of the employees;making full use of digital platforms to promote industrial upgrading,strengthening market development and striving for international voice.