探寻式搜索路径与搜索意图转换路径的协同分析

Collaborative Analysis of Exploratory Search Path and Search Intention Conversion Path

[目的/意义]用户搜索路径与搜索意图转换路径协同分析是深入理解探寻式搜索行为特征的关键,本文旨在揭示搜索意图改变与搜索动作变化之间的协同关系,丰富探寻式搜索的理论体系。[方法/过程]文章采用用户实验法,招募30名用户参与探寻式任务的搜索实验,提取用户搜索行为数据,利用问卷、访谈等方法挖掘出用户的搜索意图演进模式。[结果/结论]研究发现,根据搜索活动路径和搜索意图转换的协同规律,可分辨出探寻式搜索用户交互存在不同模式:评估型、感知型、关联型和密集型四种。用户搜索意图也体现出多义性和不充分性的特征。本研究实证检验了探寻式搜索演进过程,为挖掘更多类型的探寻式搜索行为模式提供了参考。

[Purpose/significance]The collaborative analysis of user search path and search intention conversion path is the key to deeply understand the characteristics of exploratory search behavior.This paper aims to reveal the collaborative relationship between the change of search intention and the change of search path,and to enrich the theoretical system of exploratory search.[Method/process]In this paper,30 users were recruited to participate in the search experiment of exploratory task by using the user experiment method,and the data of users’search behavior was extracted.By using the methods of questionnaire and interview,the evolution pattern of users’search intention was excavated.[Result/conclusion]This study found that according to the cooperative law of search activity path and search intention conversion,different types of exploratory search user interaction can be distinguished:evaluation type,perception type,association type and intensive type.User’s search intention also reflected the characteristics of ambiguity and insufficiency.This research empirically tested the evolution process of exploratory search,and provided a reference for mining more types of exploratory search behavior patterns.