基于大数据合作资产的数字经济场景化创新

Scenario-Based Innovation of Digital Economy from the Perspective of Big Data-Based Cooperative Assets

在数字技术深入发展和广泛应用的背景下,场景化创新越来越普遍。场景化创新定义为:企业通过对特定时间、地点、情感、关系等元素所构成的场景进行研究,并与用户进行持续互动,深入洞察用户需求,帮助用户完成在特定场景下想要完成任务的价值创造活动。数字经济场景化创新具有数据支撑性、价值共创性和快速适应性等显著特征。大数据合作资产为场景化创新提供了理论视角,揭示了场景化创新的底层逻辑,提升了场景化创新的效率与效能。基于大数据合作资产丰裕度与场景复杂程度两个维度,将数字经济场景化创新划分为四种类型:迭代型、适应型、扩充型和多元型,并揭示了它们的适用情境和主要特征。研究结论促进了数字经济场景化创新从现象到理论的延伸,对企业场景化创新的实践具有启示意义。

With the in-depth development and wide application of digital technology,scenario-based innovation is becoming prevalent.Scenario-based innovation is defined as the following:through studies on scenarios composed of specific time,place,emotion,relationships and other elements,and continuous interaction with users,enterprises gain in-depth insight into user needs and help users complete value creation activities that they want to accomplish in specific scenarios.The scenario-based innovation of digital economy has the remarkable characteristics of data support,value co-creation and rapid adaptability.Big data-based cooperative assets provide a theoretical perspective for scenario-based innovation,reveal the underlying logic of scenario-based innovation,and improve the efficiency and effectiveness of scenario-based innovation.Based on the two dimensions of asset abundance and scenario complexity of big data-based cooperation,the scenario-based innovation of digital economy can be divided into four types:iteration,adaptation,expansion and diversification,and their applicable scenarios and main characteristics are revealed.The conclusion of this study is conductive to the theoretical exploration of scenario-based innovation of digital economy,and is enlightening to the enterprises'scenario-based innovation practice.