台湾“优良茶比赛”制度的发展及其借鉴意义

Development of Tea Tasting Contest System in Taiwan and Its Reference Significance

【目的/意义】台湾“优良茶比赛”自其举办以来,在提升台湾茶品质与品牌效应、提高茶农收入及制茶技术、推广饮茶理念与文化、带动台湾茶内需消费上都扮演了重要的角色。探讨台湾地区“优良茶比赛”制度对于当今大陆的茶产业发展具有借鉴意义。【方法/过程】通过对相关文献与数据资料的汇整,以及对台湾茶业改良场工作人员的半结构式访问,梳理出台湾“优良茶比赛”的缘起和发展过程,分析其相关策略运用,探讨台湾农政机构如何运用该比赛作为推动台湾茶产业发展的动力。【结果/结论】台湾举办“优良茶比赛”过程中,相关公共部门并非只倡导举办比赛以利营销,而是更加注重对于台湾茶产业整体的辅导规划与发展升级。通过对茶农相关技术辅导与理念疏导、开设感官品评的专业培训课程,提升比赛评鉴的公信力;推行各区相对统一的分级包装展销以强化品牌概念;注重消费终端体验,完善“台湾茶分类分级系统”等方面措施的实施,与台湾茶比赛相辅相成,共同推进了区域茶产业的良性发展,相关策略可为大陆茶产业发展提供一定的启示。

【Objective/Meaning】Since the Tea Tasting Contest was held in Taiwan,it has played an important role in improving the quality and brand effect of Taiwan tea,increasing the income of tea farmers and tea-making technology,promoting the concept and culture of tea drinking,and driving the domestic consumption of Taiwan tea.【Methods/Procedures】By collecting and summarizing the relevant literature and data,combined with the semi-structured interview with the staff of“Tea Research and Extension Station”in Taiwan,the origin and development process of the Tea Tasting Contest in Taiwan were sorted out,and the application of its relevant strategies were analyzed.Then,how Taiwan’s agriculture Sector adopted the contest as a driving force to promote the development of tea industry in Taiwan was discussed.【Results/Conclusions】In the process of holding the Tea Tasting Contest in Taiwan,rather than merely advocating holding the contest for the benefit of marketing,the relevant departments have attached greater importance to the overall guiding planning and development and upgrading of the tea industry in Taiwan.By providing the technical instructions and conceptual guidance for tea farmers,and offering professional training courses for sensory evaluation,the credibility of contest evaluation could be improved;by promoting the relatively unified grading packaging exhibition in each district,the brand concept could be strengthened,by paying attention to the terminal experience of consumers,the Tea Assortment&Grading system in Taiwan could be to improved.Through the implementation of the above measures,being complementary to the Tea Tasting Contest in Taiwan,it has jointly promoted the benign development of the regional tea industry,and the relevant strategies could provide some enlightenment for the development of tea industry in the mainland.