乡村振兴背景下农村康养产业发展路径探析

Analysis on the Development Path of Rural Health Care Industry Under the Background of Rural Revitalization

发展农村康养产业是中国施行乡村振兴战略过程的一项重要举措。农村老龄化所带来的健康压力与日俱增,农村康养产业是在十九大乡村振兴背景下提出的新型乡村发展模式,也是中国推进乡村振兴战略重点探索的方向之一。通过分析中国农村康养产业的发展策略,提出在乡村振兴战略背景下农村健康养老产业行之有效的创新路径,并浅析乡村康养产业发展的支持对策,从而提高乡村居民生活幸福感与满足感,建设和谐乡村。

The construction of rural health care industry is an important manifestation of the process of ru‐ral revitalization strategy in China.The health pressure brought by the aging of rural areas is increasing.In the context of rural revitalization proposed at the 19th National Congress of the Communist Party of China,the rural medical and healthcare industry is a new model of rural development.This is also one of the main directions for exploring rural revitalization strategy.This article analyzed the needs and difficulties of the de‐velopment of rural medical industry,put forward the effective innovation path of rural medical and pension industry in China in order to improve the happiness and satisfaction of rural residents and build a harmoni‐ous village.