网络直播模式下农村电子商务的发展研究

Research on the Development of Rural E-commerce Under the Mode of Webcast

“直播+农业”模式为实现农村电子商务发展提供了新路径。通过探究网络直播模式下农村电子商务的发展情况,分析电子商务模式对农村的积极影响以及农村电商发展存在的问题,从提升产品品质、形成品牌效应、进一步完善农村基础设施、物流配套服务等方面提出发展农村电子商务的相关措施。

The"live broadcast+agriculture"model provides a new path for the development of rural e commerce.This article explored the development of rural e-commerce under the webcast mode,point out the positive impact of new e-commerce model on the countryside and the current constraints on the develop‐ment of rural e-commerce in China.Finally,from the aspects of improving product quality,forming brand effect,further improving rural infrastructure and supporting logistics services,the optimization measures for rural e-commerce development were proposed.