“互联网+”背景下旅游市场营销课程混合式教学模式的研究与实践

Research and Practice of Mixed Teaching Mode of Tourism Marketing Courses under the Background of“Internet+”

混合式教学模式是基于学生需求,贯穿课上课下,融合传统课堂、实践教学与网络教学,借助智能评价体系实现“以学生为中心”“以教师为主导”的创新型教学模式.文章结合当前教育教学改革新形势,创新旅游市场营销课程教学理念,提出教学内容改革要突出行业背景、教学方法改革要融合传统方法与互联网技术,通过虚拟仿真、实地体验加大教学手段的改革,改变传统评价方式,注重评价学生的学习过程和学习效果,以提高旅游市场营销课程的教学效果.

It is proposed that mixed teaching is based on the needs of students,which runs through the class,integrates traditional classroom,practical teaching and network teaching,and realizes the innovative teaching mode of“student-centered”and“teacher-led”with the help of intelligent evaluation system.Com⁃bined with the current new situation of education and teaching reform,this paper innovates the tourism market⁃ing courses teaching concept,puts forward that the teaching content reform should highlight the industry back⁃ground,and the teaching method reform should integrate the traditional methods and the Internet technology,the reform of teaching means should be increased through virtual simulation and field experience,changes the traditional evaluation way,pays attention to evaluate the students’learning process and learning effect,in or⁃der to improve the teaching effect of tourism marketing courses.