山东省莒南县花生产业发展对策研究

Research on the Countermeasures for the Development of Peanut Industry in Junan County, Shandong Province

近年来,山东省莒南县花生产业产值快速增长,并取得了突出成绩。但花生产品品牌影响力不足、市场竞争力不强、综合效益相对较低、创新能力发展不足、质量安全隐忧、融资难等突出问题已经制约产业发展。文章通过深入分析莒南花生产业发展过程中存在的问题,对症施策,实施积极的花生品牌战略,坚持创新驱动、增强科技支撑,严格农产品质量安全管理、“花生+文化+旅游”,健全产业发展融资支持机制等符合莒南本地的发展对策,以期能为莒南县花生产业的转型升级提供帮助。

In recent years,the output value of peanut industry in Junan County,Shandong Province has grown rapidly and made outstanding achievements.However,peanut products suffer from insufficient brand influence,weak market competitiveness,relatively low comprehensive benefits,lack of innovative ability,quality and safety concerns,financing difficulties and other prominent problems which have restricted the development of the industry.In this paper,through the in-depth analysis of problems existing in the process of Junan peanut industry development in line with the problems,it implements positive peanut brand strategy,adheres to the innovation drive,enhances the support of science and technology,carries out strict management in the quality and safety of agricultural products to conduct the model of"peanut plus culture and travel",and improves the mechanism of industry development financing support in Junan local development countermeasures,hoping to provide help for the transformation and upgrading of peanut industry in Junan County.