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新常态下摩托车企业生存环境及应对策略

The Survival Environment and Strategies of Motorcycle Enterprises Under New Normal
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摘要 2020年全球经济增长率已降至历史最低水平,经济衰退已不可避免。随着消费增长速度的降低,国内外摩托车市场需求也呈逐年下降趋势。定量分析了当前国内外影响摩托车市场的各种因素,提出了国内摩托车企业的应对策略。 In 2020 the global economic growth rate drop to the lowest level in history,and economic recession is inevitable.As the consumption growth rate slows,domestic and foreign motorcycle market demand is also showing a downward trend year by year.Quantitative analysis of various factors affecting on the domestic and abroad motorcycle market are made,and response strategies for domestic motorcycle companies are put forward.
作者 赵颖 张志伟 冷传刚 ZHAO Ying;ZHANG Zhiwei;LENG Chuangang(Tianjin Internal Combustion Engine Research Institute,Tianjin,300072,China)
出处 《小型内燃机与车辆技术》 2021年第5期86-89,共4页 Small Internal Combustion Engine and Vehicle Technique
关键词 经济衰退 摩托车 生存环境 Economic recession Motorcycle Living environment
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