新媒体环境中高校“廉洁诚信”意见领袖传播研究

On Communication Honesty and Integrity of Opinion Leaders in Colleges and Universities in New Media Environment

高校加强对大学生“廉洁诚信”观念传播是一项重要任务。新媒体环境中“廉洁诚信”观念传播表现出传播形式富媒体化、媒介话语权弱化、优质内容即媒介的特征,针对大学生的媒介接触习惯,本文提出新媒体意见领袖能够建立“廉洁诚信”观念传播获得必要的组织、渠道、传播、协同和反馈体系,能够牢固掌握“廉洁诚信”的观念话语权、疏通高校与大学生的沟通渠道、提供“廉洁诚信”的实践行为示范,最大限度提升高校“廉洁诚信”观念传播的实际效果。

It is an important task for college students to spread the concept of honesty and integrity.In the new media environment,concept communication of honesty and integrity in universities shows the following characteristics:rich forms of multimedia,weakened media voice power and high-quality media content.With media using habits of college students,this article points that the new media opinion leaders could establish honesty and integrity organization,transmission,channel,synergy and feedback system,and be able to firmly grasp voice of honesty and integrity,the communication channels between the university and college students,provide the behavior of honesty and integrity demonstration,greatly promote the spread of the concept of honesty and integrity of colleges and universities.