地域特色视觉元素在包装设计中的表现研究

Research on the Expression of Regional Featured Visual Elements in Packaging Design

随着产品包装在人类日常生活中的受到重视,人们开始对包装设计有了更广泛的认识,食品包装工作也越来越深入到大众的生活中。现代包装设计多以视觉元素为媒介,商品为主题,生活为基础。其中,地方特色对包装的影响巨大。文章通过介绍视觉元素的定义和现代包装的历史发展,重点分析现代包装中的地域文化因素,探讨地域特色视觉元素在现代包装设计中的表现。

With the importance of product packaging in human’s daily life,people began to have a broader understanding of packaging design,and food packaging work has become more and more in-depth in people’s lives.Modern packaging design mostly uses visual elements as the medium,commodities as the theme,and life as the foundation.Among them,local characteristics have a huge impact on packaging.The article introduces the definition of visual elements and the historical development of modern packaging,focuses on analyzing the regional cultural factors in modern packaging,and discusses the performance of regional characteristic visual elements in modern packaging design.