社会主义核心价值观公益海报的图文构建研究——基于符际互补理论视角

The Visual-Verbal Construction of Socialist Core Values Posters—From Inter-Semiotic Complementary Theory

公益海报能够引领社会主要思潮,传递文化精神。本文从符际互补的角度,分析社会主义核心价值观公益海报构建的模式和特点:概念模式以符号过程和图文同义为主;叙事模式则以行动过程和图文重复为主。同时,探讨了公益海报的图文信息的交互作用和意义建构,旨在更好地传播核心价值观体系,帮助公众理解核心价值观的内涵和本质。

Public service posters can lead the main trend of thought and convey the cultural spirit.This paper,from the perspective of Inter-semiotic Complementary Theory,analyzes the construction model and characteristics of public welfare posters of socialist core values:the conceptual model is mainly symbolic process and graphic synonymous;while the narrative mode is mainly based on the course of action and the repetition of pictures and texts.At the same time,it discusses the interaction and significance construction of the visual and verbal information of them.The purpose is to better spread the core values system and help the public understand its connotation and essence.