基于苏绣传统工艺视域下江南华服品牌的文化内涵构建研究——以华服品牌“旗艺”为例

Research on the construction of cultural connotation of Jiangnan Chinese clothing brand from the perspective of traditional Suzhou embroidery technology taking Qiyi as an example

近几年来,我国对华服产业支持力度不断加大,苏州华服"旗艺"品牌秉承了传统苏绣精湛技艺,打造基于苏绣传统工艺与旗袍元素相融合的华服品牌。通过传统苏绣新的表达方式,"旗艺"在传承创新中传递了东方雅致之美,推动了华服品牌走出去,提升了我国传统文化的软实力,并实现了其经济价值。