传媒企业推进业财融合面临的问题及优化建议研究

Research on the Problems Faced by Media Enterprises in Promoting the Integration of Business and Finance and the Optimization Suggestions

传媒企业是当前我国经济发展过程中的重要企业类型之一。在传媒企业的发展过程中,财务管理至关重要。现阶段,业财融合是财务管理的主要发展方向,因此,传媒企业必须加快业财融合的推进速度。基于此,论文分析了传媒企业推进业财融合面临的问题及优化建议,以期为传媒企业实现业财融合提供有效参考。

Media enterprises are one of the important types of enterprises in the current process of China's economic development.In the development process of media enterprises,financial management is very important.At this stage,the integration of business and finance is the main development direction of financial management.Therefore,media enterprises must accelerate the speed of promoting the integration of business and finance.Based on this,the paper analyzes the problems faced by media enterprises in promoting the integration of business and finance and the optimization suggestions,so as to provide effective reference for media enterprises to realize the integration of business and finance.