数字经济背景下的电商运营新趋势

New Trend of E-Commerce Operation Under the Background of Digital Economy

数字经济背景下,新兴信息技术的发展使得消费者个性化需求满足成为可能。商业企业要在未来商业竞争中取胜,需要秉持以消费者为中心的运营理念开展组织变革。论文首先分析了数字经济与企业数字化转型的特点,指出数字经济背景下商业运营环境最重要的两大变革趋势是网络协同和数据智能,最直观的外在表现是智能营销与在线推送,之后在给出电子商务运营模式C2B变革的基础上提出商业企业组织的发展趋势为网络协同。

Under the background of digital economy,the development of emerging information technology makes it possible to meet consumers'personalized needs.If commercial enterprises want to win in the future commercial competition,they need to adhere to the operation concept of taking consumers as the center and carry out organizational change.Firstly,the paper analyzes the characteristics of digital economy and enterprise digital transformation,and points out that the two most important change trends of business operation environment under the background of digital economy are network collaboration and data intelligence,and the most intuitive external performance is intelligent marketing and online push.Then,on the basis of the C2B transformation of e-commerce operation mode,the paper puts forward that the development trend of commercial enterprise organization is network collaboration.