文旅融合助力乡村旅游产业发展研究——以安徽省W县为例

Research on Promoting the Development of Rural Tourism Industry by the Integration of Culture and Tourism--Taking W County in Anhui Province as an Example

我国乡村旅游在产业形态和产业链条等方面取得了丰硕成效,但近年来在推进文旅融合实现旅游高质量发展中面临着困境。论文分析了安徽省W县乡村旅游产业的发展情况,发现该县乡村旅游产业发展面临乡村文旅融合层次浅、品牌竞争力不强、专业人才匮乏以及政策供给和资本投入不足的困境。论文提出在文旅融合的背景下应注重发挥文化驱动作用,深化乡村文旅多元融合;擦亮文旅品牌,提升文旅核心竞争力;培育文旅专业人才,强化文旅智力支撑;加强文旅政策供给,创新资本引入的建议,多措并举推进乡村文旅融合,助力旅游业高质量发展。

China's rural tourism has achieved fruitful results in terms of industrial form and industrial chain,but in recent years,it is facing difficulties in promoting the integration of culture and tourism and realizing the high quality development of tourism.This paper analyzes the development status of rural tourism industry in W County,Anhui Province,and finds that the development of rural tourism industry in W County is facing the difficulties of shallow level of the integration of rural culture and tourism,weak brand competitiveness,lack of professionals,insufficient policy supply and capital investment.In the context of the integration of culture and tourism,the paper puts forward some suggestions that should be focused on,such as giving play to the cultural driving role,deepening the diversified integration of rural culture and tourism,highlighting the cultural and tourism brand,improving the core competitiveness of culture and tourism,cultivating cultural and tourism professionals,strengthening intellectual support for culture and tourism,strengthening the policy supply of culture and tourism,innovating the introduction of capital.Taking multiple measures to promote the integration of rural culture and tourism and help the high quality development of tourism.