农户参与电子商务的增收效应研究——基于内生转换模型的实证分析

Study on the effect of e-commerce participation on farmers’income-increasing—An empirical analysis based on endogenous switching regression models

随着电子商务在农村地区的发展不断深入,农产品电子商务对农户收入的影响越发引起关注。本文聚焦农户参与电子商务对其收入水平的影响,基于陕西省7个县303位农户的微观调研数据,采用内生转换模型分析了参与电子商务对农户增收效应的影响,应用Fields收入分解法探究参与电子商务对农户收入差距的作用方向及效果。研究发现,参与农产品电子商务可以有效提高农户的收入水平。根据反事实假设分析发现,非电子商务农户参与电子商务后,其收入水平将上升7.93%。此外,参与电子商务扩大了农户收入的差距,对农户收入水平差距的贡献程度达到14.49%。

With the deepening of e-commerce in rural areas,the impact of agricultural e-commerce on farmers’income has aroused social concern.Based on the micro-research data of 303 farmers in 7 counties and districts of Shaanxi Province,this paper analyzes the effect of e-commerce use on farmers’income,and uses field income decomposition method to explore the direction and effect of e-commerce participation on farmers’income gap.The results show that participating in agricultural e-commerce can effectively raise the income level of farmers.According to the analysis of counter-fact hypothesis,the income level of e-commerce farmers will decrease by 30.24%if they are not involved in e-commerce,and if non-e-commerce farmers participate in e-commerce,their income level will rise by 7.93%.In addition,e-commerce participation has widened the income gap between farmers,and e-commerce participation has contributed 14.49%to the income gap between farmers.Respondents’education level,family assets,average annual income,whether they had entrepreneurial experience,and whether the county in which the family is located belonged to the e-commerce demonstration county had an important influence on whether farmers participated in e-commerce.