市场竞争环境下企业产品功能水平决策研究

Research on Decision-making of Enterprise Product Function Level in Market Competition Environment

针对市场竞争环境下企业产品功能水平如何决策的现实问题进行研究。考虑两个企业生产产品,每个企业生产的产品功能水平不同,建立相关的数学模型,并对所建立的模型进行求解和分析。结果表明,企业产品功能水平受到多重因素以及竞争对手相关决策的影响,并且随着竞争对手价格对产品功能水平敏感程度的提高,企业应提高其产品功能水平来吸引更多消费者。

To study the practical problem of how to make decisions about the function level of the enterprise’s products in the market competition environment.Considering the products produced by two enterprises,each of which has a different product function level,establishes a related mathematical model,and solves and analyzes the established model.The results show that the functional level of a company’s products is affected by multiple factors and the relevant decisions of competitors,and as competitors’prices become more sensitive to product functional levels,companies should improve their product functional levels to attract more consumers.