感知价值对政府数据开放平台用户使用意愿影响研究

Research on the Impact of Perceived Value on Users’Willingness to Use Government Data Open Platform

感知价值是影响用户使用政府数据开放平台的重要依据。本研究旨在深入剖析感知价值对政府数据开放平台用户使用意愿影响的深层次作用机理。文章从感知价值角度,结合接受理论模型(VAM)和期望确认模型(ECM)构建了政府数据开放平台用户使用意愿结构模型,并进行了实证研究。研究发现,政府数据开放平台用户的感知价值不仅对使用意愿有着直接影响,还通过用户体验满意度间接作用于用户的使用意愿。本研究可为政府数据开放平台的建设带来有益的启示和借鉴,同时丰富了用户感知价值理论的研究领域,也可为其他信息系统用户研究提供科学依据。

Perceived value is an important basis for users to use government data open platform.This study aims to analyze the mechanism of the impact of user perceived value on the willingness to use government data open platform.From the perspective of perceived value,combined with acceptance theory model(VAM)and Expectation Confirmation model(ECM),this paper constructs the structure model of users’willingness to use government data open platform,and makes an empirical test.It is found that the perceived value of government data open platform users not only has a direct positive effect on users’willingness to use,but also indirectly affects users’willingness to use through user satisfaction.This study could bring beneficial enlightenment and reference for the construction of government data open platform,enrich the research field of user perceived value theory,and also provide scientific basis for other information system user research.