文旅大数据分析技术应用研究

A Research on the Application of Big Data Analysis Technology for Cultural Tourism

河北省正在进行区域文旅数据汇总,并要求形成数据分析能力,为全省文旅资源整合提供数据支撑,实现省、市文旅数据互通共享。在此机遇下,首先分析文旅大数据分析技术可以适用的四类核心应用场景,并分别针对四类场景给出了对应的大数据解决方案,最后给出解决方案中可能涉及到大数据技术底座支撑。通过对文旅大数据的分析和技术应用研究,可以为河北省文化旅游产业数字化、智慧化应用能力提升有所借鉴。

Hebei Province is in the process of regional cultural tourism data aggregation,aiming at the formation of data analysis capability to provide support for the integration of cultural tourism resources in the province and realize the interoperability and sharing of provincial and municipal cultural tourism data.Under such background,this paper firstly analyzes the four types of core application scenarios to which the big data analysis technology of cultural tourism can be applied,and gives the corresponding big data solutions for each of the four types,and finally gives the support of the big data technology base that may be involved in the solutions.The analysis and technical application research of cultural tourism big data can be used to improve the digitalization and wisdom application capability of cultural tourism industry in Hebei Province.