文旅小镇Ⅵ以及衍生品设计的应用研究——以禄丰恐龙文旅小镇为例

Application Research of Cultural Tourism Town VI and Derivatives Design:Take Lufeng Dinosaur Cultural Tourism Town as an Example

在现在的城市建设中,"文旅"二字越来越频繁地出现。随着人民生活水平的提高,国家经济迅速发展,国民出行旅游的目的越来越重视文化与旅行结合。文旅小镇的核心产业在"文旅",是一个高度重视文化内核的旅游业态。云南省楚雄市禄丰县由于发现世界上最大规模的禄丰恐龙化石和腊玛古猿化石,被学术界誉为"恐龙之乡"、"化石之仓"、"亚洲人类发祥地"和"天然的自然博物馆,云南省位于南方丝绸之路的西线,大力发展恐龙文旅产业,可以为云南省经济拓展更广阔的发展空间。本文采用理论分析结合调研的研究方法,分析国内外文旅产业,发掘禄丰恐龙文旅特色并结合消费群体定位分析研究设计周边文创。

In the current urban construction,the word"cultural travel"appears more and more frequently.With the improvement of people's living standards and the rapid development of the national economy,the purpose of national travel and tourism has paid more and more attention to the combination of culture and travel.The core industry of the cultural tourism town is"cultural tourism",which is a tourism industry that attaches great importance to the cultural core.Due to the discovery of the world’s largest Lufeng dinosaur fossils and Lama ancient ape fossils in Lufeng County,Chuxiong City,Yunnan Province,it has been praised by the academic circles as the"Hometown of Dinosaurs","Fossil Warehouse","Birthplace of Asian Humans"and"Natural The Natural History Museum,Yunnan Province is located on the western line of the Southern Silk Road,and vigorously develops the dinosaur cultural tourism industry,which can expand the broader development space for the economy of Yunnan Province.This article uses theoretical analysis combined with research research methods to analyze domestic and foreign cultural tourism industries,and explore Lufeng Dinosaur Cultural Tourism features and analyzes the design of surrounding cultural creations in combination with the positioning of consumer groups.