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特色小镇旅游文创产品设计与研究——以锦洞桃花小镇为例

Design and Research of Tourism Cultural and Creative Products in Characteristic Towns——Take Jindong Peach Blossom Town As an Example
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摘要 以锦洞桃花小镇为案例,从旅游文创产品设计、产品形象方面入手,分析锦洞桃花小镇文创产品的开发设计要点,能提升产品设计水平,拓宽产品开发渠道,助力特色小镇旅游可持续发展。 Taking Jindong Peach Blossom Town as a case,starting from the tourism cultural and creative product design and product image,analyze the key points of the development and design of Jindong Peach Blossom Town cultural and creative products,which can improve the level of product design,broaden product development channels,and help characteristics Sustainable development of small town tourism.
作者 谢健玲 XIE Jian-ling(School of Digital Art and Design,Guangzhou Nanyang Polytechnic Vocational College,Guangzhou 510900,China)
出处 《江西电力职业技术学院学报》 CAS 2021年第9期138-141,共4页 Journal of Jiangxi Vocational and Technical College of Electricity
基金 广东省普通高校创新团队项目“特色小镇生态设计创新团队”(课题编号:2020WCXTD027)。
关键词 特色小镇 旅游文创产品 开发设计 锦洞桃花小镇 Characteristic Town Tourism Cultural and Creative Products Development and Design Jindong Peach Blossom Town
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