基于扎根理论的武汉大学樱花景观叙事研究

A Study on Narrative of Cherry Blossom Landscape of Wuhan University Based on the Grounded Theory

“武汉大学赏樱热潮”已成为值得深入研究和探讨的社会文化现象。该文通过扎根理论进行“战疫”后武汉大学樱花观赏热的景观叙事质性研究,认为景观作为情感传递的载体,景观叙事是内涵和底蕴相结合的文化符号系统,呈现了特定时空社会公众在文化旅游中的意象感知和情感态度变化,樱花景观叙事在武汉“战疫”后特定心理的驱动力下,形成新的叙事内涵和具有象征性、符号性、交互性等特性的表意系统,萌发出新的生命力和人文价值。结合景观叙事的研究成果,提出武汉大学赏樱旅游的深度开发思路。

The upsurge of cherry blossom viewing in Wuhan University has become a social and cultural phenomenon worthy of in-depth study and discussion.Based on the grounded theory,this paper makes a qualitative research on landscape narrative of cherry blossom viewing fever in Wuhan University after the"war epidemic",and holds that landscape is the carrier of emotional transmission,and landscape narrative is a cultural symbol system combining connotation and inside information,showing the image perception and emotional attitude changes of the public in cultural tourism in a specific time and space.Driven by the specific psychological motivation after the"war epidemic"in Wuhan,cherry blossom landscape narrative forms a new narrative connotation and an ideographic system with emblematical,symbolic and interactive characteristics,which germinates new vitality and humanistic value.Finally,combined with the research results of landscape narrative,this paper puts forward the idea of in-depth development for tourism of cherry blossom viewing in Wuhan University.