新能源汽车消费者选择偏好研究

Research on Consumers’Choice Preference of New Energy Vehicles

2020年,我国新能源汽车产销分别完成136.6万辆和136.7万辆。我国新能源汽车的保有量逾580万辆,约占全球新能源汽车总量的一半,且增长势头依旧强劲。中国市场已经成为全球新能源汽车保有量最多的国家。本文首先对新能源汽车消费者选择偏好及其影响因素进行了分析研究,在此基础上,对新能源汽车的销售及推广提出了可行性建议及措施。

In 2020,the production and sales of new energy vehicles in China are 1.366 million and 1.367 million respectively.The retaining number of new energy vehicles in China exceeds 5.8 million,which accounts for about half of the total number of new energy vehicles in the world,and the increasing trend is still obvious.The China market has become the country with the largest retaining number of new energy vehicles in the world.This article first analyzes and studies the consumers’choice preferences of new energy vehicles and its influencing factors,and on this basis,proposes feasible suggestions and measures for the sales and promotion of new energy vehicles.