网络微视频视域下高校“微思政”教育路径探索

The Value and Realization Path of Network“Micro-video in Ideological and Political Education”in Colleges and Universities

微媒体时代,以网络微视频为代表的微媒体迅速崛起,传统的高校思想政治教育面临诸多机遇和挑战,运用新媒体手段,巧妙地将网络微视频融入思想政治教育,发挥网络微视频故事性、趣味性、交互性、共享性的优势及其在思政教育中的重要作用,从而实现高校思政教育的全员参与、全程融入和全面覆盖,增强高校思政教育的影响力、亲和力、感召力。

In the micro-media era,micro-media represented by online micro-videos has risen rapidly.Traditional ideological and political education in colleges and universities faces many opportunities and challenges.New media methods are used to ingeniously integrate online micro-videos into ideological and political education and give full play to the storytelling,interesting,interactive,and shared advantages of online micro-videos,and their important role in ideological and political education,so as to achieve full participation,full integration and comprehensive coverage of ideological and political education in colleges and universities,and enhance the influence,affinity and inspiration of ideological and political education in colleges and universities.