利用短视频创新开展大学生思想政治教育的思考

Thoughts on the Application of Short Videos to the Innovative Implementation of Ideological and Political Education for College Students

该文通过探究短视频传播的主要特征,分析短视频在创新开展大学生思想政治教育中发挥的作用,针对传统媒体影响力削弱、推送内容同质化、低质视频弱化大学生鉴别力等问题,从优化议程设置、加强媒介素养灌输、创新传统媒体发展等方面提出实践措施。这对于占领大学生思想政治教育的新阵地、切实提升他们的思想政治教育获得感、促进思想政治教育创新性发展,都具有重要意义。

Based on the main characteristics of short video communication,this paper analyzes the role of short videos in the innovative implementation of ideological and political education for colleges.In view of the problems of traditional media,such as weak influence,content homogenization,low-quality videos weakening college students’ identification ability,this paper puts forward practical measures from optimizing agenda setting,strengthening media quality infiltration,and innovatively developing traditional media.This is of great significance to having an impact on new positions in ideological and political education for college students,improving their gains in ideological and political education,and enhancing the innovative development of ideological and political education.