乡村振兴战略下西南边疆民族体育旅游可持续发展的现实困境与应对策略

Diffi culty and Solutions of the Sustainable Development of Ethnic Sports Tourism in the Southwest Frontier Under the Strategy of Rural Revitalization

采用专家访谈、问卷调查、个案研究等方法,剖析乡村振兴战略下西南边疆地区民族体育旅游发展困境,探索可持续发展道路。研究认为:认识不到位引致多元主体协同治理格局难以形成、民族文化烙印不足造成产品市场吸引力偏弱、人口流失导致产业可持续发展动力不足、数字化建设落后阻碍市场进一步拓展是西南边疆民族体育旅游可持续发展面临的现实困境。应对策略:构建多元主体协同机制,推进政策落实落地;打造具有民族文化烙印的特色产品,提高市场竞争力;实施引才引智工程,提升发展动力;加快民族体育旅游数字化建设,拓展市场空间。

In this study,we analyzed the diffi culty of the regional ethnic sports tourism development in the southwestern frontier and explored possible solutions for its sustainable development through expert interview,questionnaire and case study.We concluded major diffi culty as follows:First of all,it is diffi cult to establish a multi-agent collaborative administrative pattern due to the inadequate understanding in the importance of ethnic sports tourism.Secondly,the lack of ethnic characteristic features leads to a low market attraction of the related tourism products.Thirdly,the outfl ow of rural population causes the low driven power for the development of ethnic sports tourism.Last but not the least,lagging of digitalization of infrastructure hinders further opening of tourism market.For these major problems,we brought up four related suggestions for the sustainable development of the ethnic sports tourism as follows:We should establish a multi-agent collaborative administrative pattern to push for the application of related policies,create tourism products with more ethnic characteristic features to raise the market attraction,implement talent gathering project for a higher innovation drive of development and speed up the digitalization of infrastructure construction to better the market potential.