“一村一品”模式下乡村旅游产业的转型升级研究

Research on the Transformation and Upgrading of Rural Tourism Industry under the Mode of“One Village,One Product”

“一村一品”模式对于突破目前国内乡村旅游发展的现实困境,实现旅游产业的转型升级具有重要的影响。文章在深入分析和阐述“一村一品”模式的内涵、原则、要求及其对乡村旅游的影响的基础上,认为只有坚持生态发展,推动理念转型;凝练文化内涵,推动产品转型;调整营销手段,实现市场转型;加快人才培养,促进服务转型;坚持政府引导,实现治理转型才能实现乡村旅游产业的转型,而乡村旅游产业的升级则需要通过延长产业链,推进一二三产业的融合;创新发展空间,发挥农民的主体作用;提升文化品质,彰显乡土文化特色;拓展产业功能,搭建创新创业平台等途径进行。乡村旅游产业的转型升级对于促进乡村旅游产业的持续和健康发展,进而促进乡村旅游的全面振兴和发展具有重要的意义和作用。

The model of“one village,one product”has an important impact on breaking through the current predicament of domestic rural tourism development and realizing the transformation and upgrading of the tourism industry.Based on the in-depth analysis and elaboration of the connotation,principles and requirements of the model of“one village,one product”and its influence on rural tourism,the paper concludes that only by adhering to ecological development to transform the concept;integrating cultural connotation to promote product transformation;adjusting marketing means to achieve market transformation;accelerating personnel training to promote service transformation;adhering to government guidance to realize governance transformation can the transformation of rural tourism industry be realized.While the upgrading of rural tourism industry needs to extend the industrial chain and promote the integration of primary,secondary and tertiary industries,innovating development space to give play to the main role of farmers;enhancing cultural quality to highlight local cultural characteristics;expanding industrial functions to build a platform for innovation and entrepreneurship.The transformation and upgrading of rural tourism industry is of great significance and role in promoting the sustainable and healthy development of rural tourism industry and further promoting the overall revitalization and development of rural tourism.