英国主流媒体中的云南形象研究 --以BBC(2010-2020)报道的文本分析为例

Study of Yunnan’s Image in the British Mainstream Media:Text Analysis of BBC Reports from 2010 to 2020

随着社会的不断发展,新闻成了大多数民众获取外部信息的一个主要渠道,所以一个地区在新闻报道中的形象呈现就变得尤为重要.良好的区域形象是一种无形的宝贵资源,既能反映本地区的特色和魅力,又能吸引更多的投资和旅游机会,为当地经济的发展注入无限活力,因此云南在国内外媒体上的形象报道关乎云南未来的发展.积极向上的形象报道能为云南今后带来更多更好的发展机会.通过文本分析的研究方法对英国主流媒体BBC上的云南形象进行研究,以此来总结BBC对云南形象的建构特点和报道态度,旨在为云南省的国际形象传播提供借鉴和参考.

With the continuous development of society,news has become a major channel for most people to obtain external information,so the presentation of a region's image in news reports becomes especially important.A good regional image is an invisible resource that reflects the characteristics and charms of the region,attracts more investment and tourism opportunities,and contributes to the development of the local economy,so the image of Yunnan in the domestic and international media is crucial to the future development of Yunnan.Positive image coverage will bring more and better opportunities for Yunnan.The study of Yunnan's image in the British mainstream media,BBC,was conducted through textual analysis to summarize the characteristics and attitudes of the BBC's coverage of Yunnan's image,with the aim of providing reference for the international image of Yunnan.