南岳衡山宗教文化旅游发展现状及对策研究

Research on the Development Status and Countermeasures of Religious and Cultural Tourism in Hengshan Mountain, Nanyue

南岳衡山作为我国名山之一,宗教旅游资源十分丰富,宗教文化积厚流光。但随着我国旅游业的不断发展,南岳衡山的发展也相继出现不少问题,如旅游淡旺季,时空分布不平衡,南岳衡山景区开发结构不均衡,制度管理相对滞后,宗教文化旅游人才缺乏等。针对这些问题,在对南岳宗教文化发展现状分析的基础上从加强景区管理,实施旅游可持续发展战略,加强导游队伍建设,加大对宗教文化旅游的资金及政策扶持等方面提出相应对策,促进南岳衡山旅游业及宗教文化事业的进一步发展。

as one of the famous mountains in China,Hengshan Mountain in Nanyue is rich in religious tourism resources and rich in religious culture.However,with the continuous development of China's tourism industry,many problems have emerged in the development of Nanyue Hengshan,such as low and peak tourism season,unbalanced temporal and spatial distribution,unbalanced development structure of Nanyue Hengshan scenic spot,relatively backward system management,lack of religious and cultural tourism talents,etc.In view of these problems,based on the analysis of the current situation of religious and cultural development in Nanyue,this paper puts forward corresponding countermeasures from the aspects of strengthening scenic spot management,implementing tourism sustainable development strategy,strengthening the construction of tour guides,and increasing financial and policy support for religious and cultural tourism,so as to promote the further development of Hengshan tourism and religious and cultural undertakings in Nanyue.