关于我国汽车营销模式发展的探讨

Discussion on the Development of China’s Automobile Marketing Model

随着我国社会经济的发展和进步,汽车已经成了百姓生活中的出行的交通工具,是生活必需品。本文对我国汽车的营销模式的发展现状进行了探究,结合现目前的汽车的发展趋势,针对营销中存在的问题提出相对应的改进建议。从而为我国的汽车企业的营销指明方向,为汽车企业的发展提供参考,增加汽车的效益。

With the development and progress of China’s social economy,cars have become a means of transportation in the lives of the people,and they are daily necessities.This article explores the development status of the automobile marketing model,combined with the current development trend of automobiles,and puts forward corresponding improvement suggestions for the problems in marketing so as to point out the direction for the marketing of the auto companies,provide a reference for the development of auto companies,and increase the benefits of automobiles.