当前汽车4S店经营模式研究

Research on the Current Business Model of Automobile 4S Stores

当前汽车4S店的经营模式仍然存在一定的问题,阻碍了当前汽车4S店的发展。针对当前汽车4S店在市场销售中普遍存在的经营问题,在坚持可持续发展、规划汽车4S店的规模,合理布局、规范销售价格、加强系统培训,提高工作人员的专业水平以及建立口碑好的汽车4S店等几个方面及时提出建议,尽可能的满足汽车4S店顾客的不同需求,有效促进汽车4S店的健康发展。

There are still certain problems in the current business model of automobile 4S stores,which hinder the development of current automobile 4S stores.In response to the prevailing operating problems in the current market sales of automobile 4S stores,the article adheres to sustainable development,planning the scale of automobile 4S stores,rationally deploying,regulating sales prices,strengthening system training,improving the professional level of staff,and establishing a good reputation.Several aspects such concerning automobile 4S shops were put forward in time to meet the different needs of automobile 4S shop customers as much as possible,and effectively promote the healthy development of automobile 4S shops.