高校志愿服务品牌化建设探究--以北京化工大学“晨星志愿者团”为例

Research on Brand Construction of Volunteer Service in University:Taking the“Morning Star Volunteer Group”of Beijing University of Chemical Technology as an Example

进入新时代以来,志愿服务已经成为一种良好的社会风尚。高校志愿服务品牌化建设是思想政治工作者培育学生社会主义核心价值观和“五育并举”的重要抓手。阐述了高校志愿服务品牌化建设的背景和意义,从服务观念、运行机制、评价体系和成果传承四个维度解析了建设路径,以北京化工大学“晨星志愿者团”为例,详细介绍了大学生群体如何将个人志愿服务融入国家、社会、校园和网络,以及相应的品牌化建设成果,为志愿服务事业发展提供了有效案例。

Since the arrival of the new era,voluntary service has become a good social fashion.The brand building of voluntary service in colleges and universities is an important starting point for ideological and political workers to cultivate students’core socialist values and“five-education simultaneously”.This article expounds the background and significance of the branding construction of voluntary service in colleges and universities,and analyzes the construction path from the aspects of service concept,operation mechanism,evaluation system,and achievement inheritance.Taking the“Morning Star Volunteer Group”of Beijing University of Chemical Technology as an example,it introduces in detail how college students assimilate their personal volunteer service into the country,society,campus and network and the corresponding branding construction results,which provides an effective case for the development of voluntary service.