农户乡村旅游参与行为与影响因素探究——以兰州市为例

Research on Farmers'Participation Behavior and Influencing Factors in Rural Tourism——Take Lanzhou City as An Example

通过研究兰州市乡村旅游示范村农户的乡村旅游参与情况和影响因素,发现个人学历、对乡村旅游的了解程度、乡村旅游有利于本地经济发展、参与乡村旅游可以提高收入、看好本地乡村旅游开发前景、政府在乡村旅游开发中值得信任、周围人群参与情况、参加过乡村旅游相关培训、有亲属在旅游部门任职、乡村旅游推动了村容村貌整改和基础设施建设因素对参与乡村旅游有显著正向影响,农户年龄、参与乡村旅游风险较高、乡村旅游破环原有生活秩序、乡村旅游对当地环境造成污染对参与乡村旅游显著负向影响,最后从农户参与视角提出了兰州市乡村旅游的可持续发展建议。

As the direct affected and participants of rural tourism,farmers'participation behavior and in⁃fluencing factors determine the sustainable development of rural tourism to a great extent.Through the study of rural tourism participation and influencing factors of rural tourism demonstration villages in Lan⁃zhou City,it found that personal education background,understanding of rural tourism,rural tourism was conducive to local economic development,participation in rural tourism can improve income,had a good prospect of local rural tourism development,the government was trustworthy in rural tourism development,the participation of surrounding people,and the development of rural tourism.The factors of rural tourism related training,relatives working in Tourism Department,rural tourism promoting village appearance rec⁃tification and infrastructure construction had a significant positive impact on rural tourism participation.The age of farmers,higher risk of rural tourism participation,rural tourism breaking the original living or⁃der,rural tourism causing pollution to the local environment have a significant negative impact on rural tourism participation,Finally,from the perspective of farmers'participation,this paper put forward some suggestions on the sustainable development of rural tourism in Lanzhou.