游客视角下的森林康养特质要素识别与分析

Identification and Analysis of the Characteristics of Forest Health and Nutrition from the Perspective of Tourists

森林康养是响应健康中国战略的森林旅游新路径。从游客体验视角出发,通过深度访谈森林康养体验者,运用ROST ContentMining软件分析访谈内容,对高频特征词加以分类、归并,归纳森林康养的特质要素,并分析其所蕴含的康养情感。研究结果表明:森林康养的特质要素由自然资源、人文资源、康养设施和康养活动构成;自然资源和人文资源获得最高关注度,对游客具有最强吸引力,是获得最佳反馈的康养要素。最后,提出了优化森林景观、强化景观维护、完善基础设施等策略。

Forest therapy is a new path of forest tourism in response to the strategy of Healthy China.From the perspective of tourist experience,this paper collected the interview content through conducting in-depth interviews with tourists of forest therapy experience.It conducted content analysis on ROST Content Mining to classify the high-frequency feature words to sum up the characteristic elements of forest therapy as well as it analyzed tourists’emotion about forest therapy contained in them.The results showed that the charac⁃teristic elements of forest therapy were composed of natural resources,human resources,therapy facilities and therapy activities;natural resources and human resources got both the highest attention and the best feedback with their strongest attraction to tourists.Finally,it put forward strategies to provide theoretical support and practical guidance for promoting the sustainable development of forest therapy,which included optimizing forest landscape,strengthening landscape maintenance,perfecting infrastructure and so on.