摘要
Network Marketing is a practical professional compulsory course.With the advent of big data technology,a hybrid teaching model combining online and offline has emerged.Based on the analysis of the advantages of using a hybrid teaching model in Internet Marketing,this article comprehensively considers a variety of factors and put forward the innovative strategy of blended teaching in Network Marketing in the era of big data.This may provide new paths and methods for enhancing teaching effects,cultivating students’independent learning,and improving core literacy.
基金
the Heilongjiang Province Educational Reform Project-Construction of the Cultivation System of Marketing Professionals’Entrepreneurship and Innovation Ability(Project Number:SJGY20200536)
Heilongjiang University’s Key Educational Reform Project-Construction of the Cultivation System for Entrepreneurship and Innovation Capability of Marketing Majors(Project Number:2020B41).
