走出认知无奈与实践沼泽:跨文化传播学科的叙事重建

Out of the Cognitive Frustration and Practice Difficulty:Narrative Reconstruction of the Inter-Cultural Communication Discipline

在深入认识传播技术革新和传播理论阈限呈现的巨大思想张力基础上,经历了跨文化传播思想史语境前置、实践问题语境错置和全球传播实践主体空置的尴尬之后,全面向着第二个百年奋斗目标和中华民族伟大复兴的征程上,是否需要以及如何探索中国的跨文化传播学成为一个目前隐而未发但迟早要发的问题。笔者不揣鄙陋,对既往的跨文化传播研究进行了某种程度上的文化批判,对这个领域的认知无奈和实践沼泽进行了深描,对跨文化传播领域理论性变迁和学科自觉做了探索性建构,进而从叙事重建的视角呼吁是时候开启跨文化传播学建设,商榷于领域方家。

After experiencing the embarrassment caused by the pre-positioning of the context of the intellectual history in international communication,the dislocation of the context in practical problems,and the vacancy of"the body"in international communication practice,we are heading towards the two"one hundred years"and striving for the revival on the basis of a deep understanding of the huge thought tension between the communication technology innovation and the communication theory threshold.Whether it is necessary and how it is possible to explore international communication in China has become a hidden problem at present,but it will emerge sooner or later.Hoping to discuss with the experts in this field,this author has tentatively made cultural criticism on the previous studies of international communication,an in-deep depiction of the cognitive frustration and practice difficulty in this field,and an exploration of theoretical changes and disciplinary self-consciousness as well,with the final purpose to explore the call for the construction of international communication from the perspective of narrative reconstruction.