X品牌轻型客车用户画像浅析

Analysis on User Portrait of Y Brand Light Bus

随着汽车市场竞争的加剧,消费者有了更多的选择。X品牌轻型客车作为欧系轻客市场的新晋者,如何在市场中获得一席之地?本文通过用户画像研究分析,找出目标用户的基本特征、消费行为及心理特征,进而为后续营销策略提供依据。

With the intensification of competition in the automobile market, consumers have more choices. As a newcomer to the European light passenger market, how can x brand light passenger car get a place in the market? Through the research and analysis of user portrait, this paper finds out the basic characteristics, consumption behavior and psychological characteristics of target users, and then provides the basis for subsequent marketing strategies.