基于大数据的电力营销信息化建设研究

Research on Electric Power Marketing Information Construction Based on Big Data

随着现代信息技术的发展,大数据、信息化与社会各行各业的联系越来越紧密。各行业都在积极探索,力求基于大数据开启全新的信息化建设模式。近年来,我国电力行业突飞猛进发展,已逐渐成为我国经济的主要产业。为充分发挥电力行业的经济价值,做好电力营销的信息化建设十分必要和重要。文章阐释了电力营销信息化建设的意义,探索了大数据时代电力营销数字化建设的有效举措,剖析了电力营销数字化建设需要注意的事项。

With the development of modern information technology,big data,informatization and all walks of life in society are getting closer and closer.All industries are actively exploring,and strive to open a new information construction model based on big data.In recent years,China's power industry has developed by leaps and bounds and has gradually become a major industry in China's economy.In order to give full play to the economic value of the power industry,it is necessary and important to do a good job in the information construction of power marketing.The article explains the significance of the construction of power marketing information,explores effective measures for the digital construction of power marketing in the era of big data,and analyzes the matters needing attention in the digital construction of power marketing.