“互联网+”背景下电力营销创新策略分析

Analysis of Electric Power Marketing Innovation Strategies under the Background of"Internet+"

作为决定电力企业核心竞争力的一个核心要素,营销业务本身在“互联网+”时代的重要地位不断提升,并成为决定企业服务水平的制胜点,加快构建“互联网+营销”的全新业务模式具有重要现实意义。文章在对“互联网+电力营销”业务模式构建重要性进行阐述的基础上,重点提出一些创新策略,旨在为后续有关电力营销的研究提供一些帮助。

As a core element that determines the core competitiveness of electric power companies,the important position of marketing business itself in the"Internet+"era is constantly improving,and it has become the winning point that determines the service level of enterprises.It is important to accelerate the construction of a new business model of"Internet+marketing"Realistic meaning.Based on the explanation of the importance of the construction of the"Internet+Electricity Marketing"business model,the article focuses on some innovative strategies to provide some help for the follow-up research on electric power marketing.