基于SWOT分析的河南省森林康养旅游发展策略研究

Research on the development strategy of forest health tourism in Henan province based on SWOT analysis

运用SWOT分析法对河南省森林康养旅游产业发展的内在优势与劣势、外在机遇与威胁进行综合分析。河南省森林康养旅游产业发展具有地理位置特殊、交通便利、环境资源丰富以及市场需求大等优势,也有配套康养服务设施不健全、宣传力度不够以及专业人才缺乏等劣势;同时具有发展前景广阔、政府重视和相关政策大力扶持等机遇,以及与其他省市竞争激烈、相关法律法规不完善等威胁。最后提出扭转型策略(W-O)、增长型策略(S-O)、多元发展型策略(S-T)和防御型策略(W-T)4种发展策略,以期为森林康养旅游产业及林业高质量发展提供科学参考。

The SWOT analysis method was used to analyze the internal advantages and disadvantages,external opportunities and threats of the development of forest health tourism industry in Henan province.The development of forest health tourism industry in Henan province had the advantages of special geographical location,convenient transportation,rich environmental resources and large market demand.It also had the disadvantages of imperfect supporting health tourism service facilities,insufficient publicity and lack of professional talents.At the same time,it had the opportunities of broad development prospects,government’s attention and relevant policy support,as well as the threats of fierce competition with other provinces and cities,imperfect relevant laws and regulations.Finally,four development strategies,namely twist strategy(W-O),growth strategy(S-O),multiple development strategy(S-T)and defensive strategy(W-T)were proposed,in order to provide scientific reference for forest health tourism industry and high-quality development of forestry.