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基于电子商务的农产品物流资源整合研究 被引量:2

Research on the Integration of Agricultural Products Logistics Resources Based on E-commerce
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摘要 农业现代化水平能否提升主要在于工作者能否挖掘农业生产的多元价值。在新时期,为扩大农产品营销规模,理应保障农产品生产加工的质量水平。基于现代化理念,应逐步促进农产品同多元资源的整合,延伸农产品的产业链条,使农产品具备更多功能。文中着力于电子商务应用的市场环境,对电子商务同农产品结合构建的物流工作形态进行策略探析。 Whether the level of agricultural modernization can be improved mainly depends on whether the workers can tap the diversified value of agricultural production.In the new era,in order to expand the scale of agricultural products marketing,we should guarantee the quality level of agricultural products production and processing.Based on the concept of modernization,we should gradually promote the integration of agricultural products with multiple resources,extend the industrial chain of agricultural products,and make agricultural products have more functions.This paper focuses on the market environment of e-commerce application,and makes a strategic analysis on the logistics work form of e-commerce combined with agricultural products.
作者 徐湘匀 XU Xiang-yun(Qiannan Normal University for Nationalities,Qiannan 558000,China)
出处 《物流工程与管理》 2021年第11期86-88,共3页 Logistics Engineering and Management
关键词 电子商务平台 农产品 物流营销 资源整合 e-commerce platform agriculture products logistics marketing resource integration
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