现代视觉设计中的创新思维以及审美研究

Innovative Thinking and Aesthetic Research in Modern Visual Design

随着经济社会发展和文化环境的不断变迁,人们对精神世界的物质生活有了更深层次的追求,对视觉设计的审美观也有了更高的标准与要求。视觉设计通过视觉传达内心思想和设计理念,对艺术中的创新思维进行客观解读。本文通过介绍现代视觉设计,进而强调创新思维在视觉设计中的重要性,对现代视觉设计的审美认知加以分析,并探讨新时代下视觉设计的发展状况。

With the continuous changes of economic and social development and cultural environment, people have a deeper pursuit of the material life of the spiritual world, and they have higher standards and requirements for the aesthetics of visual design. Visual design conveys inner thoughts and design concepts visually, and objectively interprets innovative thinking in art. This article introduces modern visual design, and then emphasizes the importance of innovative thinking in visual design, analyzes the aesthetic cognition of modern visual design, and discusses the development of visual design in the new era.